I liked the fact that this article showed several examples of great and successful marketing campaigns and provided some of the takeaways by these campaigns that can be used to achieve goals in each business. These examples show that you need to be loyal to your brand voice, that involving a third part in the campaign for good purposes can lead to successful business growth, enjoyable feelings and have a very good impression of the company and its goals. It learned that even by showing customers the company's achievements, challenges and even mistakes, it increases customer trust and loyalty and that sometimes to improve a client's loyalty it's good to offer them a little something extra.
The most I liked was an example of a mail service that promoted the use of the U.S. Postal Services, but at the same time it was in a charitable manner that made everyone feel good. Every marketing campaign is beneficial – customers get valuable offers and companies get their business. But with a charitable marketing campaign everyone can get double benefits. In this case there is a third side that benefits is children.
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