Generation Y includes all those born in the 1980s and 1990s although no consensus has emerged specifying exact dates - from 1976-1994 is widely accepted. Therefore most students at Uni are within this demographic and although our wants, beliefs and thoughts will vary within this demographic, understanding the environment that has shaped this generation is essential for marketers.
We are the children of the Baby Boomers, and while we rival them in size, an estimated 60 million, in almost every other way, we are different. …
