When all the processes have been gone through, it is time to manage the customer relationship effectively. In general, the firm can understand their customers better through marketing research then inculcate them a superior customer value and delivered them customer satisfaction profitably. Under this management, a company can produce highly satisfied consumers who stay loyal and willing to buy more. The main advantage of this is that the company will gain return in a long-run and this will help them to expand their business as well.
Let me conclude by saying that marketing has been changed from the past, which always focuses on the organisation produced to modern marketing, which brings a greater understanding of market and consumer into the organisation.
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