Evaluation:
Published: 09.05.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'MTV Case Study', 1.
  • Essays 'MTV Case Study', 2.
  • Essays 'MTV Case Study', 3.
  • Essays 'MTV Case Study', 4.
  • Essays 'MTV Case Study', 5.
  • Essays 'MTV Case Study', 6.
Extract

1. Company Background
Music Television Channel was launched by the Media Company Warner Communication and credit card company American Express. The purpose of the company is to help the superstars of musicians to be different. During the year 1981, popular music emerged and it can be enjoyed through radio station or tape recorded. Although most of the music stars perform live at the audience but then they only reach a fraction of potential audiences. …

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