Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Jollibee Food Corp', 1.
  • Essays 'Jollibee Food Corp', 2.
  • Essays 'Jollibee Food Corp', 3.
Extract

Jollibee Case
1. The fast food business is like any other industry; to make money one has to be efficient, flexible, and serviceable. Most importantly, it helps to have brand recognition. When customers enter a Jollibee, McDonald's, or Burger King, they do not want to wait long for their food. The time from when they get in line until they get their food has to be minimized. I know from my own experience that if I wait more than five minutes I am dissatisfied. To help reduce time, kitchens in fast food restaurants must have a good flow. …

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