Evaluation:
Published: 21.11.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Beer Advertisement Approving Drinking Alcohol', 1.
Extract

The first advertisement I came across was one about beer. It shows a handsome man in his thirties holding out a mug full of beer. The statement below the bottom of the picture states "Helping ugly people have sex since 1862!"
This statement offended me when I read it. It is true that individuals lose their inhibition while they drink, but the fact that it conveys beer as the powerhouse for "ugly" people to have sex is wrong. This certain ad is targeting any age group thinking about sex. …

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