Automobile Advertising Translation from the Perspective of Newmark’s Theory – summary
In the article “Automobile Advertising Translation from the Perspective of Newmark’s theory” (2019), Ping Yu and Xin Li suggest that semantic translation and communicative translation strategies shall be applied during the automobile advertisement translation process. A theoretical overview of these concepts is presented in combination with a list of relevant examples.
As for the introduction, the authors of the article emphasize the significance of automobile advertisement in the growing Chinese market. Then, the authors provide definitions for semantic and communicative translation proposed by Peter Newmark. Moreover, the key difference between the concepts is explained. Lastly, a number of related topics which will be discussed in greater detail are mentioned.
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