Evaluation:
Published: 05.12.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Harley Davidson: Industry Outlook', 1.
  • Essays 'Harley Davidson: Industry Outlook', 2.
  • Essays 'Harley Davidson: Industry Outlook', 3.
Extract

Company Business
Harley-Davidson is the leading factor in the U.S. heavyweight motorcycle market with a 45 percent market share. HDI holds a 28 percent world market share in that class.
Summary and Recommendation
·Shares of this Pershing Recommended List Selection weakened as a result of management taking a conservative stance in planning 2004 production volumes. HDI's position is due to the possibility that the start-up of a new plant and the introduction of new models could hurt production. It is not due to demand for its products, which remains strong. …

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