With fuel costs rising, Alternate Fuel Vehicles (AFV) are becoming more and more attractive to the consumer. After investigation, it is the opinion of Team B that Lotus Car Rental Corporation should invest in the purchase of a small fleet of these cars in a test marketing effort. This paper discusses the physical advantages and disadvantages of AFV as well as the cost and possible return on investment for Lotus Car Rental Corp.
Background
A wide variety of alternate fuels-fuels excluding gasoline and diesel-for powering vehicles, exist. …
