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Marketing Communications Plan
| Nr. | Chapter | Page. |
| Promotional mix | ||
| Integrated marketing communications | ||
| SOSTAC APPROACH | ||
| Situational analysis | ||
| The analysis of product, company and the market | ||
| The target market analysis | ||
| Target market | ||
| Target audience | ||
| The environment analysis | ||
| Objectives | ||
| Marketing objectives | ||
| Communication objectives | ||
| Message | ||
| The Budget | ||
| The Media choice |
Integrated marketing communications is by bringing all communication activities (promo mix) together in a planed way in order to add value to the message being sent. It must create clarity, consistency and impact. It builds brand personality and communicates with customer the way marketer wants.
There are various ways of producing marketing communication plan such as ROBOSTIC 8 step plan, however,
For my assignment I will be applying SOSTAC approach in order to plan successful marketing communication campaign. SOSTAC stands for –
S – Situational analysis (where are we now)
O – Objectives (where do we want to go)
S – Strategy (how do we get there)
T – Tactics (the details of strategy)
A – Action (or implementation)
C – Control (evaluation, measurement) …
Marketing Communications plan, by SOSTAC approach : Situational analysis: The analysis of product, company and the market. The target market analysis Target market Target audience The environment analysis Objectives Marketing objectives Communication objectives Message The Budget The Media choice Evaluation
