Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Global Market Analysis: Krispy Kreme in Hong Kong', 1.
  • Essays 'Global Market Analysis: Krispy Kreme in Hong Kong', 2.
Extract

Company History
Krispy Kreme was established in 1937 by Vernon Rudolph who left the family business, taking with him a 1936 Pontiac, $200 in cash, a doughnut making machine and the secret yeast raised doughnut recipe. Rudolph opened the first Krispy Kreme doughnut shop in Winston- Salem, North Carolina. Rudolph took on two new partners and rented a building for $25 across from Salem College. With no money to buy ingredients, Rudolph promised a local grocer to lend him the ingredients and repaid the loan as doughnuts were sold. …

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