The most Successful isn't always the Best.
When you go out to buy something... I don't know a stereo maybe, what do you look for? What is involved in your decision making process?
Well, more likely than not, you would probably consider the brand name... right? Let's just say for example, you want to purchase a Hi-fi. You see an ad in the papers for sound systems and decide to head off to your local electrical store. You look around and find two Hi-fi's, one for £90 the other for £100. They both have exactly the same features and they both look aesthetically pleasing. …
