Evaluation:
Published: 14.05.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'The Success of Nike', 1.
  • Essays 'The Success of Nike', 2.
  • Essays 'The Success of Nike', 3.
Extract

Nike. Inc was ranked 204 in the 2002 Fortune 500 with over 9 billion in annual revenues. The founders went from selling shoes from the back of a van to 10,000 Nike stores all over the world. That is a success story. Each and every athlete has a different way of performing and Nike provides a variety of products (make, model and body style) allowing athletes to perform to their fullest and best performance. I strongly agree that the success of Nike is based on a business model that leverages factors and trends in the operating environment.

Atlants