NeXT
Jobs project in the late 1980’s to mid 90’s was NextStep.
A new computer company based on an object oriented software platform, NeXT failed first as a hardware company, then as a software company.
Apple similarly did very poorly in the early and mid 90’s, brought on by poor leadership and bad computer design.
The second coming of Steve Jobs
In 1996, Apple bought NeXT, and with it came Steve Jobs.
In 2000, Jobs became the full CEO of Apple, after the success of the iMac.
Jobs continues to innovate the computer industry, spearheading projects like the iPod, iTunes and its Music Store, and high end computers.
Under Jobs’ watch, Apple has entered a new phase of growth and profitability, fueled by his imagination and quest for perfection.
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