California Cheap Skates is a leading company that directly markets to teen boys, with a 15-year history on selling skateboards, apparel, snowboards, and active wear through an on-line and off-line catalog. This paper will include information on California Cheap Skate's marketing and advertising through their on-line and off-line effort.
The marketing concept requires more than being able to meet customer needs, but requires meeting them better than competitors. …
