An example of this would be how the people at www.thetruth.com are showing commercials that show how the tobacco industry knew how addictive and harmful cigarettes are--not only for the person who is smoking, but how second hand smoke affects others as well.
In conclusion, by assessing external factors will enable the company to position itself within its operating environment. A number of macroeconomic factors will have affected any company, and will continue to affect it (www.it-analysis.com). Environmental factor assessments help to gauge the direction and strength of the major trends that shape a particular industry. Sometimes these pose a threat while other times they can create new opportunities. In assessing the environment, it is important to find new business opportunities, new market places, and companies with which some form of cooperative arrangement can be developed (www.it-analysis.com).
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