-
Direct Marketing and Telemarketing Basics
Free!
Nr. | Chapter | Page. |
Definitions | ||
Key Features | ||
Forms of Direct Marketing | ||
Benefits of Direct Marketing (For Buyers/Sellers) | ||
Benefits of Telemarketing (method) (For Buyers/Sellers) | ||
Customer Databases and Direct Marketing | ||
Limitations | ||
Negative Perceptions and Criticism | ||
Interesting Facts |
Interesting Facts
Michael Dell (founder and CEO of Dell, Inc. (PC) began selling computers from his dorm room, (direct marketing) and the rest is history.
41st richest person in the world (Forbes, 2012)
Conclusion
Direct marketing messages emphasize a focus on the customer, data, and accountability.
Telemarketing can be an easy and effective way to increase your profits and promote your product or service, HOWEVER, telemarketing may have a negative image that could damage your business' reputation - if carried out poorly
…
Aims and objectives of this presentation: - Define direct marketing process and discuss its benefits and potential harm to both customers and companies - Identify major forms and methods of direct marketing - Overview the ethical issues presented by direct marketing - Acquaint students with direct marketing customer database and its essence Structure: 1. Definitions 2. Key Features 3. Forms of Direct Marketing 4. Benefits of Direct Marketing (For Buyers/Sellers) 5. Benefits of Telemarketing (For Buyers/Sellers) 6. Customer Databases and Direct Marketing 7. Limitations 8. Negative Perceptions and Criticism 9. Interesting Facts 10. Conclusion