Evaluation:
Published: 26.04.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Honda Marketing Strategy', 1.
  • Essays 'Honda Marketing Strategy', 2.
Extract

The American Honda Motor Company was established as a subsidiary by Honda in 1959. During the 1960's the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations increased by over 800,000 in five years from 1960. In the early 60's the major competitors were Haley - Davidson of U.S.A, BSA, Triumph and Norton of the UK and Motto - Guzzi of Italy. Harley-Davidson had the largest market share with sales in 1959 totalling a6.6 million dollars. …

Atlants