The makeover of Avon Products, Inc headed by CEO Andrea Jung greatly transformed the company in all aspects - the stakeholders, whether they are customers, employees or shareholders have undeniably benefited from the change. The analysis in this paper will closely examine Andrea Jung's actions taken in the past few years.
Under Jung, Avon's vision statement read: "Our vision is to be the company that best understands and satisfies the product, service and self-fulfillment needs of women globally. Our dedication to supporting women touches not only beauty, but health, fitness, self-empowerment and financial independence". (Thompson - Strickland p. 148) Trying to match up the company's strategic initiatives with the vision leaves one thing uncertain: financial independence. It is true that bigger companies are forced to hold broader vision statements that those with few employees and less market power. But this vision statement is lacking due to the fact that it is supposed to show "who we are, what we do, and where we are now" (Thompson - Strickland p.31). The financial independence is in no shape or form reflecting Avon's position at the current moment - 2001. The vision is clearly too broad and ambitious.
…
