This paper will review how to manage a crisis using public relations. The company, American Wattage Corporation, is from the simulation located on the University of Phoenix website for aiding in the education of the Marketing 438 class.
Proactive planning is when someone can predict what may be approaching and plan accordingly. An example in public relations would be the public relations team predicting different ways the publics may react to a new product or a negative action from the company. The team would then formulate several plans depending upon the potential reactions of the publics or the actions of the company. …
