Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Apple in the Future', 1.
  • Essays 'Apple in the Future', 2.
Extract

1) Apple offers two key products that are helping the company to develop a new market. These new products and trailblazing efforts will be the key factor in determining Apple's long-term strength in the industry and its ability to maintain a thriving business. The Mac is a competitive product that maintains a certain level of market shares but Apple's two key drivers of the future will be iTunes and iPod. Both are intertwined to make for a very successful attempt to develop new markets in an emerging environment within the music industry.
Digital music has been around for years, but the le…

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