There are many influences in a school setting that pressure students to conform. The apparel the "cool" students wear can greatly impact what the others are wearing. These "cool" or fashion-oriented student are considered the trend setters; they are what the others aspire to br. Many students wear these brand names to compensate for their inadequacies or insecurities while others wear them to indicate their social status. Some people do everything "by the book" and wear all the "accepted clothing." Other people are fed up with viral marketing and are non-conformist.
Branded by Nike.…
