Evaluation:
Published: 19.05.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Marketing Channel Strategy ', 1.
  • Essays 'Marketing Channel Strategy ', 2.
  • Essays 'Marketing Channel Strategy ', 3.
Extract

Marketing Channel Strategy
Our company has recently developed a new line of household cleaning products. As such a team has been selected from within to devise a marketing channel strategy for this new product line. The proposed strategy includes the following:
<Tab/>The marketing channel(s) that will be used to distribute that product and why these channels were selected
<Tab/>Objectives of each channel selected
<Tab/>Plans for managing and motivating the channel members
<Tab/>Plans for…

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