Undertaking market research does definitely not guarantee that a firm makes the right marketing decision. The aim of market research is to gather information that may be useful to the firm when marketing its' products. If a firm does undertake a reasonable quantity of market research it will definitely have an advantage because it should be able to make better decisions about what to do next.
Market research includes information about sales, competitors, market size, new developments in the market and a wide range of other things. …
