Commercials are built around what we want our society to become. Television advertisers use viewer lack of self esteem to their advantage. One way they do this is by promoting their products using women who are all too often "perfect," and plots that contain so much sex they are unrealistic. Thus, society's perception becomes clouded, setting a standard of unreal women with unhealthy sexuality. The danger of advertising like this is that it is glorified to make this behavior and look the standard that our society judges women by. …
