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Preference for Chocolate Bars Among Students
| Nr. | Chapter | Page. |
| Executive summary | 2 | |
| Introduction | 3 | |
| 1. | Frequency of buying chocolate | 3 |
| 2. | Criteria of consumer’s choice | 4 |
| 3. | Price | 5 |
| 4. | Packing | 5 |
| 5. | Influence of the brand name on consumer’s choice | 6 |
| 6. | Most buyable chocolate bars | 7 |
| 7. | Conclusions and Recommendations | 8 |
| 8. | Appendix | 9 |
CONCLUSIONS AND RECOMMENDATIONS
In conclusion the survey shows that the majority of students frequently buy chocolate brands. The most preferable chocolate bar in student’s opinion is “Milka”. The main reason for that is good taste. The prices of the chocolate bars were not compared, because their difference is not significant. The author has clarified that the name of the brand and appealing packing do not influence the customer’s choice. The main criterion to make final decision is taste. The survey was conducted among students of different faculties of the University of Latvia of the age ranging from 20 to 22, because they are the main customers of this product. On the basis of this survey author highly recommends buying chocolate bar “Milka”, because most of students had given preference for it.
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The purpose of this report is to present the findings of a survey concerning preferences for certain chocolate bar brands among students. The survey was conducted in order to define which chocolate bar brand is the most preferable among interviewees and which criteria influence the customer’s choice. The report represents the results of the questionnaire, which was filled by 30 students of different faculties of the University of Latvia
