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Practice Report of LLC "Top Tour Group"
Practice Reports9 Marketing, Advertising, Tourism, Traveling, Business
CONCLUSIONS AND RECOMMENDATIONS
Conclusions
1. Travel agency “Top Tour” is a small agency that orders travels only to business partners, preparing only domestic and foreign excursions in the company.
2. Fatherland is successful in the composition of two people and is able to cover and realize the existing demand and successfully organize and implement existing tours and trips.
3. There is virtually no tourism marketing agency in place to promote products or attract customers, the agency mostly works with existing customers.
4. The travel agency does not seek to attract new customers and promote the offered tourism services, since it does not invest practically any funds and efforts to implement marketing activities.
Recommendations
1. The head of a travel agency must develop a new marketing policy and marketing activities. In this way, new customers would be attracted to the company, which would increase the company's profits.
2. The head of the agency should develop an enterprise development strategy, which should include assessment of the company's current situation, market analysis and concrete directions of action and measures for the development of the company.…
Tourist agencies, tourism information centers, travel agents and operators are only part of the tourism industry, who must comply with both the tasks set out in the Law on Tourism and cooperate and follow the LIAA's activities. Tour operators, agents and agencies must also comply with the Regulations on the rights and obligations of the tour operator, travel agent and client, the procedures for the preparation and implementation of the complex tourism service, the information provided to the client and the procedure for the deposit of the money security guarantee. These rules define the rights and obligations of the tour operator and the rights and obligations of the client. These regulations directly concern the work of the tour operator, as well as determine the rules for the provision and acceptance of the service. LLC “Top Tour Group”, Riga is a tour agency located in Riga and Liepaja, Latvia and also in Estonia. Internship was done...
