Easy Message
Basic message always the same
“Clean you hands before and after every patient touch”
Instructions always the same
Squirt
Rub
Roll
Champions
Ward liaison/link nurses
Staff with interest
Doctors with passion
Consultants
Dept heads
CEO
Involve all areas
Promotion
Area ownership
Area specific
Strap lines/slogans
Keep changing
Rewards/incentives
Posters,poetry and song competitions
Newsletters,payslips,local media
T-shirts,food,stickers,badges,giveaways
…
