The success of any business largely depends upon the ability to provide the right product, at the right price, in the right place using the right promotion and employing the right people to get the job done.
These five factors - sometimes referred to as the 5 P's - are called the marketing mix and together they form the basis of any business marketing activities.
Similar to the way a company develops a business plan to steer its future growth, it's also a good idea to develop a marketing plan to ensure marketing activities are clearly mapped out to meet the business's objectives and fina…
