Introduction
Price is the only one of the four Ps that produces the revenue. According to Kotler, "in setting a price a Company follows a six steps procedure: (1) Select the pricing objective, (2) determine demand, (3) estimate costs, (4) analyze competitors' costs, prices, and offers, (5) select a pricing method, and then (6) select the final price."
This paper attempts to explain pricing research for the HP brand PDA model iPAQ 5455 at three different point of purchase location. This paper also explains the rationale for pricing at each point of purchase location. This paper begins with the brief product description and followed by pricing research, rationale for pricing and conclusion.
Product Description
Hewlett-Packard and Compaq (HP) designed their PDA for users who need a PDA that does more than simple calendar and address book functionality, the HP iPAQ PDAs with Pocket PC Series delivers a robust application feature-set and expansion capabilities empowering the user to stay productive all the time.…
