After selecting the most efficient Digital Terrestrial TV (DTTV) standard, the broadcasters are working on the business models to ensure a successful deployment of DTTV. The DVB community learnt a great deal from the past with respect to the HDTV introduction model, which proved that it was not the ‘key’ market driver in the transition to digital. Surveys have been conducted amongst ‘TV viewers’ to ascertain their vision and expectations of digital TV. Interactivity and new and stimulating content proved to be the most significant requirement as it came out top, time and time again. Therefore it is clear that the business model based on ‘Interactive Services’ can provide additional revenues to the broadcasters. The DVB Consortium, aware of this preference, now provides Terrestrial broadcasters additional features in the DVB-T portfolio to implement such interactive services; thus opening a new era for the Terrestrial delivery platform. DVB-RCT constitutes that definitive asset.…
