Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Matra Automobile', 1.
  • Essays 'Matra Automobile', 2.
Extract

Why was the espace such a success in the 90s?
Commercial success. Espace was a milestone vehicle. Not only it created a new segment, but a new cathegory: the MPVs as we know it today. It pioneered the multipurpose vehicle segment.
Espace is a revolution in the car industry by its design and practical using and it was able to satisfied the demand for modular, comfortable, compact enough cars. It breaks away from the image of the boring, one-box, utilitarian vehicle evolving towards comfort, safety and conviviality car, with an untraditional shape and interior layout, and plastic body.
Desig…

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