A marketing mix is a marketing strategy, which consists of a target market. It specifies what a firm will do in some target market with a marketing plan, which includes the time-related details including expected costs and revenue-for that strategy. In most firms, the marketing manager must ultimately combine the different marketing plans into an overall marketing program. In other words, marketing mix is the way the four parts of a company's marketing policies are combined in order to achieve its objectives. It is also known as the 4 Ps. These are product, price, place and promotion. …
