ChevronTexaco's planning processes is a long and cumbersome one. Since ChevronTexaco is a multi-national, multi-faceted corporation; this paper will only discuss the planning processes for North American Retail Marketing. Often the planning process begins very early. For example, planning for this year, 2005; was conducted early in 2004, if not even started in 2003. Also, the process of planning has several levels, such as; long-term (10 year strategic plan), mid-term (5 year marketing plan), and short-term plans (fiscal 2005 capital deployment plan). Each planning process takes hundreds of man-hours to complete. This paper will evaluate the planning process and discuss several issues that relate to the process, such as ethics, legal, and corporate social responsibility.
Planning Process
As stated above, there are a myriad of planning processes; this paper will discuss the short-term planning or for example, capital planning for fiscal year 2006. In order to have the capital budget in place by the start of the year, planning is already underway.…
