-
Market strategies
This means attacking the competitors’ weak points. Market challenger can identify the weak points based on geographic. This means challenger find the area competitors are under performing and develop marketing strategy to cater that area. Other than that, they can also challenge the competitors based on segmentation. This is where challenger identifies the segment that competitors left out and create a product to satisfy them. This strategy, if done the right way, can alleviate your rank in the marketplace and bring outstanding results.
Example – Many technology firms like AMD vs Intel, Apple vs Microsoft, and others operate on the basis of Flank attack.the competition based on its weaknesses.…
1.Frontal Attack This is a direct attack based on the competitors’ strength. Usually the attack is done by offering lower price, better quality product, aggressive advertising, or better service quality to customers. This kind of attack is risky because if you lose, your sales, customers and public image will be in vain. There are several types of frontal attack: Pure frontal attack: neck and neck marketing battle Limited frontal attack: focused on specific customers Research and development based frontal attack: Develop a product to compete directly with the market leader. Whichever approach you choose depends on market you are in and how fierce the competition is. Example – Pepsi introduces Diet Pepsi when Coke introduces Diet coke. Both have strength of product expansion and a diverse product portfolio. So in a direct frontal attack, Pepsi also launches a product in response to its market challenger.
