Author:
Evaluation:
Published: 01.04.2005.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Consumer Behaviour - Product Line Extension (Billabong)', 1.
  • Essays 'Consumer Behaviour - Product Line Extension (Billabong)', 2.
  • Essays 'Consumer Behaviour - Product Line Extension (Billabong)', 3.
  • Essays 'Consumer Behaviour - Product Line Extension (Billabong)', 4.
  • Essays 'Consumer Behaviour - Product Line Extension (Billabong)', 5.
  • Essays 'Consumer Behaviour - Product Line Extension (Billabong)', 6.
Extract

1.0<Tab/>SECTION A
1.1<Tab/>PRODUCT INFORMATION<Tab/>
Original Brand Name of Product:
Billabong International
Product Class:
Surf Brand
Description:
Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us, but for fashion and lifestyle needs.
1.2<Tab/&am…

Atlants