Introduction
Consumption and Modernity, two things that seem to belong together.
In our society, consumption became a habit that is completely normal but at the same time seems uncontrollable and overwhelming. People seem to get lost in their own need for consumption and might as well feel lost in the over-stimulation through objects.
The possibilities are endless and markets and produces have to come up with ever more ideas to motivate customers and sell their products. The circle of consumption seems endless.
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