I was so interested in these products because she was an ordinary girl like me, and she was so happy about results. Next day I saw that video again, few weeks later I saw a similar video only with different storyteller. At that moment I understood that they are just realizing groupthink effect using actors who look like me and think similarly. These advertisements repeated even more frequently, they certainly were using the effect of repetition. The milestone of it was, when fair feedback was released with a personal opinion of a dermatologist and a list of substances that can irritate your skin. They were distributing fake news – it works, buy it!…
