Marketing Strategy in Apple

Conclusion :
Apple's success is due to the attention paid to the quality of the products, of their design and of the actual customers' needs. Starting from ashes, the company succeeded in being a innovative and brilliant electronic devices producers, as well as a refined designer, and convenient software designer. The main asset among all the assets Apple possess is their relative closeness to the market compared to the competition, and the feeling of brand-loyalty which will never be match for any other company of the segment. Just look at those customers crying the death of Steve Jobs.

Forecasts for Apple are hard to make, because now the company has to free itself from Steve Jobs' era, and should embrace once and for all Tim Cook. Also the company is recording for the first time since Jobs' return a deficit. In a time when Microsoft is developing its Touch-screen watch, Google is designing its augmented reality glasses and Samsung is working on mind-controlled Xperia smartphones, Apple will need more than ever a charismatic figure at its head, and the possibility to react fast and according to the desires of the market.
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