Advertisements are used to persuade and encourage a target audience into purchasing a particular good or service. This is done through many techniques and conventions. Advertisements are used to arouse emotions and feelings of a particular audience, either gaining or discouraging them into purchasing that good or service. The advertisement for Fisher and Paykel's intuitive washing machine is persuading both men and women who preferably have families to purchase the product. This is done through many techniques, conveying today's society of both men and women.
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