Abstract
Since its inception, the internet has been identified as having great potential for online commerce. However despite the internet's exponential growth, web trading has failed to live up to expectations. Although many online companies have become very profitable it is the exception rather than the rule.
If we compare the rise of web surfing with the increase in online buying we see that there is a large discrepancy. This report argues the full commercial potential of B2C trade will not occur until a single government sponsored electronic cash system is in place. …
