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Identifying and Evaluating Opportunity for Enefit Ltd.
| Nr. | Chapter | Page. |
| Abstract | 2 | |
| Introduction | 4 | |
| Enefit Ltd. | 5 | |
| General information | 5 | |
| Market share | 5 | |
| Advertising | 5 | |
| Competitors | 5 | |
| A nature friendly attitude | 6 | |
| SWOT analysis | 7 | |
| Strengths | 7 | |
| Weaknesses | 8 | |
| Opportunities | 8 | |
| Threats | 8 | |
| Conclusion | 9 | |
| Description of the opportunity | 10 | |
| Recommendation | 12 | |
| Households | 12 | |
| Cooperatives | 12 | |
| Playgrounds | 12 | |
| Cooperation with nature protection organisations | 12 | |
| Tree planting | 13 | |
| Research centres | 13 | |
| Expanding to Lithuania | 13 | |
| PRIME analysis | 15 | |
| Product/service evaluation | 15 | |
| Resources | 16 | |
| Evaluation of the Individual Entrepreneurs | 16 | |
| Market evaluation | 16 | |
| Economic evaluation | 17 | |
| Conclusion | 18 | |
| References | 19 | |
| Appendix | 20 |
This report is written to discover possible potential opportunities for Enefit Ltd. in the electricity market in Latvia. Enefit Ltd. is an electricity supplier currently having 6 percent market share in supplying companies with electricity in Latvia. It is important for a company to continue developing, because their competitors are all the time searching ways how to steal some part of the competitors’ market share.
The opportunity we suggested for Enefit Ltd. is to expand their target market also to households, because they can offer some features as ‘green’ or cheaper energy that currently is lacking. Still currently monopoly dominates in the market, so there are obstacles to increase their market share, but they can be overcame.
At first there will be given background information about Enefit Ltd. and electricity market. Later on we introduce SWOT and PRIME analysis showing advantages and disadvantages for our suggested opportunity, followed by description of expanding to households, at the end summarized all in the conclusion.…
The main idea of this report is to find out, whether there are potential opportunities for Enefit Ltd. to increase its market share in Latvia. Company’s history was analyzed in order to understand its main priorities and goals. Another important role has current economic situation, because currently people have different needs comparing to the needs a few years ago. An opportunity which we found to be the best was to increase market share of Enefit Ltd. in Latvia with PR campaign and including also households to the target market. SWOT PRIME analysis was carried out to evaluate strength and potential of the company and the opportunity.
