Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Unilever Lays Path to Global Growth', 1.
Extract

Unilever, the global giant that has built some of the world's best-known consumer brands, is managing a period of huge organisational change. At its heart is a five-year plan called "Path to Growth," which includes a re-shaping of the brand portfolio to concentrate on core brands, significant improvements in supply chain and innovation, a closer consumer focus and the building of an agile, enterprising business culture. Unilever has also undertaken a substantial acquisition programme (including Ben & Jerry's Ice Cream, Slimfast and the much-publicised takeover of Bestfoods). …

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