In conclusion, I think the book is valuable for those who are working in PR or communication field as well as those who need to turn heads and get attention. Also, this is a very usable book for those who are working in companies that need the attention of the people. I think everyone can find something for themselves in this book and it is valuable for most of the individuals also to have this kind of knowledge for personal life, because in this way it is possible to make yourself as a person more memorizable.
The book was not a book that gives you a very important vocabulary in the sphere of communication, but it gives mostly an idea of how to make good ideas and hot to make them appealing to society. That is why this short summary is not followed by an important vocabulary.
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