Marketing Mix Paper
The concept of marketing is very broad. There are many things to consider when effectively introducing a new product or service into the market. Most important is the marketing mix made up of the four Ps; product, place, promotion, and price, which are the controllable variables in a marketing strategy. (Perreault, W. & McCarthy, J., 2005) These four Ps are the parameter that an organization can control, subject to the internal and external constraints of the marketing environment. …
