The Maybelline Company had its beginning in 1913 and is a brainchild of New York based chemist T.L. Williams. There is a very simple and inspiring story behind the emergence of Maybelline. T.L. Williams in his younger days used to notice his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to enhance her look. After some years, he experimented with this mixture in his laboratory and came up with a product sold locally as Lash-Brow-Ine.
The product became a major hit at that time. He named it Maybelline; a part of the name was inspired from her name. This brand went on to achieve a legendary position in the cosmetics field. It was 1917 the company launched Maybelline Cake Mascara that was considered the "the first modern eye cosmetic for everyday use". Ultra Lash was the next launch in the 1960s, which was the first automatic mascara in the cosmetic market.…
