The most specialest thing for the band is that they never play a song in the same way twice, so the fans keep on buying their tickets ---- people are not just interested in new things, but also in renewed ones. For understanding the psychological needs, the band holds their fans well.
As we can see, the Dead has been concentrating on their target customers, so they get survival and success in the severe competitive society.
IV Conclusion
Looking into the development of marketing concept, we understand that the buyer is the crucial factor in marketing. As the customers call for high quality and valuable commodities and competition among companies becomes fiercer, the sellers must pay much more attention to customers' requirements and satisfactions in order to make profit, otherwise they will not get a long-term success or even fail. Consequently, to strengthen the relationship between buyers and sellers is very important to manage a company successfully. The best way to maintain business well is to stay close to customers and communicate with them through the commercial activities. Being sensitive to the changes of customers' behaviors is also important.
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