General Environment Analysis:
1. Economic segment: Cuba is command-economy, and is still a poor country. The GNP per capita of 2002 is just $1700. The domestic market is not in the perfect situation. The government of Cuban still has to face trade deficit, foreign exchange and energy problems. (Mild threat)
2. Political-Legal segment: In 1990s, Cuban government implemented an austerity program to steer through the crisis and Helms-Burton Act added the burden to Cuban economy. However, the US government punished the economy of Cuban. (Threat).…
