All organizations require a marketing and strategy plan in place if they are going to try to run a successful campaign. For SBC, finding break through opportunities is a way to stay on top of the competition and to keep profit coming in. As we discussed in our previous paper, SBC is introducing Voice Over IP (VoIP). VoIP will allow users to place voice phone calls over the internet network (IP) instead of through the standard public switchboard phone network. Besides the product and service being identified, one of the first decisions facing SBC is identifying the customers that will b…
