Starting new venture
base it on hard research and analysis;
review the industry and put themselves in the customer's shoes to see what could make it better;
frequently create partnerships with others to combine skills, knowledge, market presence;
Each successive venture demonstrates their skill in picking the right market and the right opportunity.
Several factors contribute to making Virgin company a success
The power of the Virgin name;
Richard Branson's personal reputation;
their unrivalled network of friends;
contacts and partners;
the Virgin management style;
the way talent is empowered to flourish within the group
Companies are part of a family rather than a hierarchy
Companies are part of a family rather than a hierarchy.…